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Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
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Like the rest of the world, we are shocked and saddened by Russia’s unprovoked attack on Ukraine. We are partnering with humanitarian groups to provide what is needed for those displaced and have also stopped all shipments into our sales channels in Russia. We are proud to stand with Ukraine against Russia’s attack on their democracy and will do what we can as a global company where standing for equality matters. Following hot on the heels of the successes of 2021, where the UA HOVR™ Drive earned the highly coveted MyGolfSpy Best Spiked Shoe award, Under Armour has unveiled the all new UA HOVR Drive 2 for the 2022 season. “For extraordinary achievements in times when leadership matters the most, Patrik has motivated and guided a global team to overcome turbulent challenges and reached highly impressive results,” said Martin Kössler, Huginbiz founder and CEO. Frisk also joined Claudia Klingelhöfer, Chief Digital Officer of EDM publications (publisher of Sporting Goods Intelligence Europe) to discuss Under Armour’s strategy for the future, the importance of global growth, and leading with purpose.
Under Armour Athletes Crank Up the Heat for the 2021-2022 NBA Playoffs
Under Armour believes that the power of sport can unite, inspire, and change the world. We are on a mission to empower the voices of our underrepresented athletes, teammates, and communities in our ongoing effort to Stand for Equality. We continue to celebrate the importance of Black History Month by delivering upon this mission. Today Under Armour and City Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the City Public High School student athlete experience and improve academic outcomes through the power of sport. To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
Sheer and See-Through Looks Were Trending at Coachella 2024: Charli…
Under Armour Brand House opens at Disney Springs - Orlando Business Journal - The Business Journals
Under Armour Brand House opens at Disney Springs - Orlando Business Journal.
Posted: Mon, 16 May 2016 07:00:00 GMT [source]
Minority football players and even the fans at home don’t see themselves represented on the sidelines. Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros. More than ever before, UA athletes are digitally connected and checking underamour.com and the UA app before making their way into stores. This is why Under Armour has created a premium, curated, mobile-first experience designed to digitally connect with athletes as they shop. Downloading the UA app allows the ability to scan products in store for a seamless experience, providing access to product DNA, online product reviews, and size or fit information.
But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing.
Under Armour Releases 2021 Sustainability & Impact Report, Outlines New Strategic Framework, Goals, and Targets
Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness. Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House. It has been nearly a decade since Under Armour and Notre Dame joined forces in a partnership that epitomized the union of tradition and performance. With the vision to elevate and inspire student-athletes, UA and the Fighting Irish have renewed their partnership in an agreement that reflects their shared commitment to authenticity, innovation and achievement.
Why Under Armour Reimagined Its Iconic ‘Protect This House’ Campaign 20 Years Later Through the Lens of Basketball With Stephen Curry and Kelsey Plum - Footwear News
Why Under Armour Reimagined Its Iconic ‘Protect This House’ Campaign 20 Years Later Through the Lens of Basketball With Stephen Curry and Kelsey Plum.
Posted: Tue, 14 Mar 2023 07:00:00 GMT [source]
MiLaysia Fulwiley Signs With Curry Brand
Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports. After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.
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One of our core values is ‘Stand for Equality’ and we condemn any attempts or threats of violence against any group. This type of targeted act reminds us that we must continue in our steadfast commitment to equality and our community. We send our thoughts, prayers, and well wishes to everyone impacted, including our partners at Morgan State University, Jackson State University, and Howard University as they navigate through this challenging time. Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.
Over the last few years, the line between sports and video games has become increasingly blurred. More athletes are engaging in virtual competition than ever before, either playing online to unwind in their free time, or using the activity as a mental training tool to improve their focus and help visualize success. This comes as esports have begun to emerge on the mainstream sports scene, making the top gamers as recognized and admired as traditional sports’ MVPs.
The nods to streetwear show up via splashes of bold prints and trend-driven silhouettes. At the core of every piece of the collection is performance – from stretchy, quick-drying fabric to wind-resistant material and comfortable knits, the collection helps golfers perform at their best without sacrificing style. On August 12, Under Armour hosted its Elite 24 event in Chicago, bringing together 48 of the nation’s best rising boy’s and girl’s high school basketball players.
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A legendary example of the dedication and focused mindset needed to turn a passion into an accomplished career, Tom Brady took a moment to in an emotional beach-side video to let his fans know that he was "retiring for good." Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out. Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002. Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.
Brand USA’s operations are supported by a combination of nonfederal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors traveling under the Visa Waiver Program. As one of the best levers for driving economic growth, international travel to the United States supports more than 1 million American jobs and benefits virtually every sector of the U.S. economy. The international segment of the travel economy is especially high-value because visitors from abroad on average spend more time and money and visit more destinations than domestic travelers. Since its founding, Brand USA has worked with thousands of partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
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